Telekom Slovenije's long-term partnership with the Tour of Slovenia

The Tour of Slovenia is one of the most important sporting events in Slovenia, attracting more and more top cyclists every year, numerous fans along the route and a growing audience in front of the screens. It is a sporting spectacle that goes beyond competition, it is a celebration of perseverance, team spirit and inspiration that connects all of Slovenia. Every year, the race also inspires numerous recreational cyclists who take on their own challenges, which further strengthens the popularity of cycling in Slovenia.

At Telekom Slovenije, as a long-term partner, we are actively co-creating this story. We have been supporting the development of Slovenian cycling for many years and contributing to the international recognition of the race. Cycling inspires us precisely because of its values: endurance, determination and unwavering dedication to the goal, where an individual achieves top results only in a strong and cohesive team.

In the last two editions of the Tour of Slovenia, we also upgraded our cooperation with the socially responsible initiative "We Cheer Smartly", with which we encouraged spectators to cheer safely, respectfully and responsibly. The purpose of the campaign is to create a positive atmosphere for cyclists, while also highlighting the concern for the safety of everyone, competitors and fans, and the responsible use of mobile devices when following the race. With creative activations on the ground and thoughtful digital communication, we addressed a wide range of the public, and we also received several professional awards for our innovation and social impact.

You can follow the race live on Television Slovenia or Eurosport, anywhere and anytime, as well as via the NEO application from Telekom Slovenije, which provides a top-notch sports experience on all devices.

In partnership with Telekom Slovenije